Reverse Vision, September 28th, 2010
A new proposal
from the Federal Trade Commission would ban misrepresentations for all
mortgages and allow the agency and states to seek civil penalties
against those who violate the rule.
According to the FTC, the move is meant to further strengthen its
longstanding enforcement program?? ?and make the agency more effective
in combating deceptive advertising. The proposed rule would prohibit
all material misrepresentations in advertising about consumer mortgage
products, including reverse mortgages.
The proposal lists 19 examples of misrepresentations about fees,
costs, obligations, and other aspects of credit that would be
violations. The rules would apply to mortgage lenders, brokers, and
servicers, real estate agents and brokers, advertising agencies, home
builders, lead generators, rate aggregators; and other entities under
the FTC’s jurisdiction.
?According to the proposal, companies would have to retain copies
of all sales scripts, training materials, related marketing materials,
websites and weblogs, and various other documents describing mortgage
products being sold to consumers, be retained for a period of 24 months
to ensure compliance with the rule.
About Reverse Mortgages: You don’t need salesmen to give you pitches about how much you should get a reverse mortgage. You don’t need wildly inflated claims about what the program will do for you. What you need are raw facts, numbers, and details about how the program works, and why people do or don’t get one. Make up your own mind about reverse mortgages after figuring out the details of the program, using the resources available at NewRetirement.com.


