Is Frugality the Key to Wealth?
Media Post Blogs, October 18th, 2013
As a general statement, there seems to be an explosion of new dollar stores popping up across the country. It seems that they’re almost as easy to find as a Starbucks these days. Which raises the question, are there enough people who shop at these kinds of stores to maintain the need for them?
The answer, as recent studies have shown, is yes. The reason? The target demographic of people who shop at “these kinds of stores” is apparently, more or less, indiscriminate. It would be easy to assume that the only people who shop at dollar stores are the people who can’t afford to shop at the more high-end retail stores. A common misconception about products that dollar stores carry is that they only cost a buck because they’re somehow “inferior”. If that is the case, why is it that many of the same brands carried at the dollar store on things like cleaning supplies, medical products, or even food and drinks are found at the higher end stores as well? Studies being done on this phenomenon show us that people of ALL income brackets are shopping at dollar stores. Read the article at the link listed below to find out more about this surprising development.